Sid has over 15 years of work experience. He started as a full stack developer working on technologies such as Oracle 10g, Silverlight, and Power BI. He then moved to SaaS marketing and worked with brands such as CleverTap, Sequoia (now Peak XV), Verloop, and many others. He has now founded YellowKyte, a fractional CMO agency for SaaS brands
Sid’s core strengths lie in aligning marketing strategies with business objectives. Whether it involves crafting strategic narratives, establishing outbound marketing engines, initiating inbound marketing initiatives, or implementing MarTech stacks, Sid is dedicated to ensuring your comprehensive marketing needs are meticulously addressed.
One characteristic that stands out about Sid is his infectious laughter.
Sid’s approach to team dynamics is rooted in a unified ethos of “all-for-one and one-for-all.” He adheres to a philosophy of rapid execution, a focus on long-term strategies, and a belief that positivity attracts positive outcomes.
As a Fractional CMO, Sid can help you stitch together all marketing aspects of your Marketing. Sid also provides key executional services. However some of the executional services that are not provided:
- Branding, ATL & BTL activities
- Comms & Press Releases
- On-ground event ops and experiences