Best SaaS Link Building Agencies in 2025

Pankaj D |

March 27, 2025

Table of Contents

What Makes a Great SaaS Link Building Agency

A great SaaS link building agency knows how to get high-quality backlinks from tech and business sites. They understand the SaaS customer journey and create content that fits each stage, from awareness to decision. These agencies focus on placements where your potential customers read and trust.

Quality agencies are open about their processes. They show where your links will appear and provide detailed monthly reports. They have experience with SaaS companies and look beyond domain authority. They consider relevance, traffic value, and referring domains.

Top agencies align their link-building with your overall SEO strategy. They target keywords that bring in qualified leads, not just those with high search volume. They understand your product’s value and communicate it well through guest posts and digital PR.

Most importantly, great SaaS link-building agencies use safe, white-hat techniques. They avoid risky practices like link farms or PBNs. Instead, they build relationships with publishers and show clear results through better rankings and organic traffic growth.

Selection Criteria for SaaS Link Building Agencies

When choosing link-building agencies for your SaaS company, consider these key points:

Industry Experience: Find agencies with a strong history in SaaS. They should know B2B software marketing and have case studies of successful campaigns for similar companies.

Link Quality Standards: Good agencies have strict standards for link placements. They should focus on:

Sites with real traffic
Relevant industry publications
Editorial content
Natural anchor text

Transparency: The agency should be clear about:

Where they get links
Their outreach methods
Cost per link
Timelines

Reporting Process: Regular reports should include:

New links acquired
Domain metrics
Traffic impact
Ranking changes

Communication Style: Choose agencies that:

Respond quickly
Provide regular updates
Have a dedicated contact
Understand your goals

The best agencies combine these elements while meeting your budget and timeline needs.

Pricing and Service Comparison

Link-building agencies in the SaaS field have different pricing models and service packages. Here’s a clear breakdown:

Enterprise Level ($10,000+/month)

uSERP: $10,000 – $30,000/month
Siege Media: Custom enterprise pricing
Rock The Rankings: Starting at $5,000/month
Powered by Search: Custom pricing based on scope

Mid-Market ($3,000-$10,000/month)

LinkBuilder: $2,999 – $19,999/month
Digital Olympus: Custom packages
Outreach Labs: $850 – $6,999/month
The HOTH: Flexible pricing based on link quality

Entry Level (Under $3,000/month)

FATJOE: Starting at $60 per link
Loganix: Pay-per-link options available

Most agencies offer these core services:

Manual outreach
Content creation
Competitor analysis
Monthly reporting
Link quality monitoring
Domain authority checking

Premium packages often include:

Strategy development
Digital PR
Content strategy
Technical SEO support
Regular strategy calls

When comparing prices, consider link quality, the authority of publishing sites, and extra services included in each package.

How to Choose the Right Agency for Your SaaS Business

Choosing the right link-building agency takes careful thought. First, check their experience with SaaS clients. Agencies that know the B2B SaaS world will get better results than those that don’t specialize. Look for case studies and success stories in your field.

Look at how they get links. Good agencies should be open about their process and the types of sites they target. Stay away from agencies that promise fast results or very low prices. These often mean low-quality links that could hurt your site’s reputation.

Think about your budget and growth stage. Early-stage startups might work with smaller agencies that offer flexible packages. Established SaaS companies should consider premium services from top-tier agencies. Make sure the agency’s skills match your growth goals.

Communication is key. The agency should give regular updates, clear reports, and answer your questions. Ask for a sample report and find out how often they communicate and which channels they use.

Lastly, check their technical skills. The best agencies know both link building and broader SaaS SEO strategies, like keyword research, content optimization, and technical SEO. This broad knowledge ensures your link-building efforts fit with your overall marketing goals.

Key Performance Metrics to Track

When you work with a link-building agency, keep an eye on these key metrics to ensure you get value for your money:

Domain Authority (DA) of Referring Sites
- Check the average DA of new backlinks.
- Watch the trend of DA scores over time.
- Aim for a steady rise in link quality.
Referring Domain Growth
- Count the new unique domains linking to you.
- Note the monthly growth rate of referring domains.
- Assess the quality of new domains.
Anchor Text Distribution
- Balance branded and keyword anchors.
- Ensure natural variation in anchor text.
- Check relevance to target pages.
Traffic Impact
- Observe changes in organic traffic from link-building.
- Look for rankings improvement for target keywords.
- Track conversion rates from referral traffic.
Link Placement Quality
- Ensure the linking pages are contextually relevant.
- Note the position of links within content.
- Verify the editorial nature of placements.
Cost Per Acquired Link
- Calculate the average cost per high-quality backlink.
- Compare ROI against industry standards.
- Assess the value of each link based on its impact.

Check these metrics monthly and ask your agency for detailed reports showing progress in all these areas.

Red Flags to Watch Out For

When you evaluate SaaS link-building agencies, watch for these warning signs:

Guaranteed Link Numbers
- Be cautious if an agency promises a set number of links each month. Quality link-building relies on factors they can’t always control.
Unusually Low Prices
- If an agency charges much less than the market average ($200-500 per quality link), they might use risky techniques or provide low-quality links.
No Clear Process
- Agencies should clearly explain their outreach and placement methods. Vague answers often hide questionable practices.
Private Blog Networks (PBNs)
- Avoid agencies that use PBNs or their own site networks for link placement. This can lead to Google penalties.
No Client References
- Good agencies have case studies and client testimonials. If they lack these, it may mean they have little experience or poor results.
Quick Turnaround Promises
- Quality link-building takes time. Promises of fast results often mean they use automated or low-quality methods.

Look for these red flags when choosing an agency to avoid harming your site’s authority and rankings.

Tips for Maximizing Your Link-Building Investment

To get the most from your link-building agency, follow these strategies:

Set Clear Goals
- Define specific metrics like target domain ratings.
- Identify priority landing pages for link building.
- Establish monthly link acquisition targets.
Create Link-Worthy Content
- Develop original research and data.
- Build comprehensive resource pages.
- Create industry surveys and reports.
- Design shareable infographics.
Maintain Regular Communication
- Schedule bi-weekly progress calls.
- Request monthly performance reports.
- Share your content calendar in advance.
Focus on Relevance
- Prioritize links from sites in your industry.
- Target publications your audience reads.
- Avoid generic directory submissions.
Track ROI Metrics
- Monitor organic traffic growth.
- Measure domain authority improvements.
- Track ranking changes for target keywords.
- Document referral traffic from backlinks.
Provide Timely Feedback
- Review proposed link opportunities quickly.
- Share insights about what works.
- Discuss any concerns immediately.

Successful link building is a partnership between your team and the agency. Your active involvement ensures better results and more valuable links.

Future of SaaS Link-Building

Link-building for SaaS companies is changing in 2025. AI tools help agencies find valuable linking options and predict content success before outreach begins. Yet, human connections and manual outreach remain key for getting quality placements.

Content formats are also changing. Interactive tools, calculators, and data visuals are becoming popular for attracting links. Traditional guest posts are being replaced by data journalism and original research, which naturally draw strong backlinks.

Topical authority is becoming more important than just having a high domain rating. Agencies focus on building clusters of relevant links within specific industry areas instead of chasing high-domain links from unrelated sectors.

With more AI-generated content, unique, expert-created content is more valuable. Agencies are working with subject matter experts to create standout linkable assets.

Privacy rules and the end of third-party cookies push link-building strategies towards first-party data sharing and joint content creation between companies. This trend will likely continue through 2025 and beyond.

These changes mean SaaS companies need agencies that understand both technical SEO and modern content marketing to build lasting link profiles.

Making the Final Decision

When choosing a link-building agency for your SaaS company, focus on three things: budget, expertise in your field, and communication style. First, list agencies that match your budget. Most quality agencies charge at least $3,000 per month. Next, find those with experience in your SaaS niche, like HR tech, fintech, or marketing tools.

Ask for case studies from their past SaaS clients. Check the types of links they have built. Good agencies will show links from industry publications, not just general sites. Notice how they communicate during the sales process; it often shows how they will work with you over time.

Before you sign, ask about:

How they find link prospects
What they deliver each month
How often they report
Contract details
Their team setup

If possible, start with a small test project. This helps you judge their work and process before a long-term contract. Remember, the cheapest option seldom gives the best results. Focus on value, not just price, when making your final decision.

For more insights on enhancing your marketing strategies, check out our Marketing Audit service. If you’re looking to improve your team’s capabilities, consider our Consulting & Training offerings. For a focused approach, explore our Single Channel Kick-off service. And for comprehensive solutions, learn more about our Demand Generation as a Service options. Don’t forget to visit our Services page for a complete overview of what we offer!

Popular Tags