FleetPanda is a US-based vertical SaaS solution for fuel distributors in North America. Its core offering is dispatch software that helps pen-and-paper businesses operate digitally and manage dispatch operations.
Challenges the FleetPanda team faced
- FleetPanda operates in an extremely niche market which results in having a very low audience base
- Limited budget for search network ads to ensure CAC:LTV stays high
- A high contract value meant the sale cycle would be long
YellowKyte Approach
- YellowKyte worked with the team to understand the domain, category as well as the audience. We looked at sales call to understand high intent keywords as well as competition
- We rejigged the campaign structure for maximum ad delivery for high-intent keywords. We matched the bidding strategy and ad copy to ensure self-selection and zero cannibalization.
- Given the niche market, we negated money guzzling non-performing keywords and constant ad optimization to ensure FleetPanda got relevant leads from the search channel.