YellowKyte + FleetPanda

How FleetPanda, a vertical SaaS booked ICP meetings through Google Ads

How FleetPanda, a vertical SaaS booked ICP meetings through Google Ads

FleetPanda is a US-based vertical SaaS solution for fuel distributors in North America. Its core offering is dispatch software that helps pen-and-paper businesses operate digitally and manage dispatch operations.

Challenges the FleetPanda team faced

  • FleetPanda operates in an extremely niche market which results in having a very low audience base
  • Limited budget for search network ads to ensure CAC:LTV stays high
  • A high contract value meant the sale cycle would be long

YellowKyte Approach

  1. YellowKyte worked with the team to understand the domain, category as well as the audience. We looked at sales call to understand high intent keywords as well as competition
  2. We rejigged the campaign structure for maximum ad delivery for high-intent keywords. We matched the bidding strategy and ad copy to ensure self-selection and zero cannibalization.
  3. Given the niche market, we negated money guzzling non-performing keywords and constant ad optimization to ensure FleetPanda got relevant leads from the search channel.
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